Wrangler traces its origins back to 1897, when founder C.C. Hudson started working in an overall factory for 25 cents per day. Soon Hudson opened his own overall manufacturing business that developed into a full workwear company in the 1940s. It wasn't until 1947 with the launch of Wrangler jeans that the company became an international sensation for its heavyweight, ultra-durable denim. Wrangler is still the only western-wear company officially endorsed by the Pro Rodeo Cowboy Association, and it earned this support thanks to its 14-ounce denim and performance-focused construction. Today the company offers far more than denim jeans, including rugged work shirts and shorts, all designed with the same dedication to functionality and comfort. If you're looking for clothing that works as hard as you do, you can't go wrong with Wrangler.