Gadsden eyewear is accented with the snake of its namesake flag, a proud emblem that carried the words “DON’T TREAD ON ME.”

This nation was built on the heroism of those who refused to bend under the oppression of tyranny and injustice. Oakley created the American Heritage Collection to commemorate their bravery, and to honor those who gave their lives. Each eyewear design is enhanced with highlights from the flag of a specific historical battle.